Cadbury Dairy Milk Oat Crunch

Cadbury Dairy Milk is launching a new bar aimed at mid-morning snackers – Cadbury Dairy Milk Oat Crunch. The 30g bar combines oat biscuits with Cadbury Dairy Milk chocolate. 

Matthew Williams, Marketing Director at Mondelēz International, said of the bar: “There’s nothing else like it in the chocolate aisle and we believe it will bring a fantastic opportunity for retailers to drive impulse purchases.” Oat Crunch will be available as a 30g at 58p, and in multipacks of three, at £1.49.