Delivery scooters at a Domino's Pizza outlet in Copenhagen, Denmark.
Domino’s does delivery like no neighborhood pizza shop. By boosting its e-commerce commitment, it’s expanding its franchise network and gaining market share in the U.S. and around the globe. It now has roughly 5,000 stores in the U.S. and another 7,000 outside the U.S.
Domino’s pizza chain competitors include Papa John’s (PZZA), Pizza Hut (part of Yum Brands (YUM)) and privately held Little Caesars.
Domino’s customers can place orders on a computer or laptop, mobile phone app, through texts, on a smartwatch, from a car through Ford’s (F) onboard computer, using a Samsung Smart TV, and via Amazon’s new Echo, a voice command device. They can also tweet orders via their Twitter accounts, which advertises orders to their followers, an extra benefit for Domino’s.
Last October, Domino’s also came out with “DXP,” a specially designed pizza delivery vehicle. It’s a version of the Chevrolet Spark that includes a warming oven, GPS navigation and a “puddle light” that projects the Domino’s logo on the ground. So far, 100 DXP’s are purveying pizzas in the U.S.
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