USA: Doritos Launched Limited-Time Rainbow Chips in Support of the LGBT Community

Snack firm Doritos has launched packets of rainbow corn snacks to help promote the 'It Gets Better' campaign supporting lesbian, gay, bisexual and transgender youth

Doritos Rainbows are only available to consumers through a $10 (or more) donation to the non-profit. All proceeds from the chips go to the nonprofit. They are available through National Coming Out Day on Oct. 11, 2015, and Doritos' social media accounts will host the Doritos Rainbow logo until then.

"By creating a limited-edition product available only through donations, we are hopeful that we will make a strong collective impact and raise funds for the important programmatic work that the It Gets Better Project is doing every day," said Ram Krishnan, chief marketing officer of Frito-Lay, in an email.

The It Gets Better Project was created in 2010 by activist Dan Savage and his partner, Terry Miller, in an effort to inspire young people facing harassment in the LGBT community. The nonprofit has partnered with brands like Wells Fargo, West Elm, Gap, Uber and now Pepsi Co.