Burger King today is slashing the price for a 10-piece serving of its Chicken Nuggets to $1.49, dealing a double blow to McDonald's, where Chicken McNuggets carry Monopoly game pieces and where "core products" such as McNuggets have been a marketing focus.
The limited-time offer cuts the price for Burger King's Nuggets to nearly one-third the $4.29 price for 10 Chicken McNuggets. McDonald's Dollar Menu & More offers a 20-piece McNuggets for $5, but Burger King now offers that many for just under $3.
Chicken McNuggets have been an important, iconic menu item for McDonald's since their introduction nationally in 1983. The chain has fooled with them very little since, although this summer it tested Shakin' Flavor Chicken McNuggets. Like the Shakin' Flavor Fries it also has tried, the McNuggets test served them in a bag for shaking with Spicy Buffalo, Garlic Parmesan or Zesty Ranch flavorings.
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Founded in 1954, Burger King is the second largest fast food hamburger chain in the world. It operates in over 13,000 locations serving more than 11 million guests daily in 98 countries and territories worldwide. About 7,370 stores are located in the U.S. and Canada. Almost 100% of restaurants are owned and operated by independent franchisees.
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