
A representative for Baronie said the deal has "just been done". Baronie "still has to decide the future" for the Duc d'O brand and production, the spokesperson added.
However, the spokesperson did confirm that the group hopes to build upon Duc d'O's international reach.

The deal is not the first time privately-owned Baronie has pursued a strategy to increase its scale through M&A. In 2011 the group completed a deal to acquire Barry Callebaut's consumer unit, Stollwerck.
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