China: McDonald's Next opens in Hong Kong

McDonald's has just opened a 'concept store' in Hong Kong called McDonald's Next. According to Trend Hunter, Contemporist, and Hong Kong Navi, design firm Landini Associates joined forces with the fast food chain to create this McDonald’s in Hong Kong, located near Admiralty Station.

Features:

• electronic self order (throughout the store), 
• wired/wireless charging stations on all the tables, 
• and building your own salad and burger. 
• Menu includes salads along with Moroccan roast chicken breast, chipotle pulled pork, brown rice, pumpkin, lentil and eggplant salads and sandwiches.

The “food bar” styled restaurant opened to mark the 40th anniversary of McDonald’s in Hong Kong. McDonald’s Next is located in the shopping district of Admiralty in Hong Kong, and has a major emphasis on meal customization. Gone are the white countertops of McDonald’s and one-size fits all options.

Customers create customized burgers and salads using touch screens to select items from the “Create Your Taste” menu. Similar to a Chipotle-style assembly line, McDonald's Next workers create customers' meals behind a sheet of glass, according to Brand Channel.

The customized salad option allows customers to add ingredients like quinoa, grilled chicken and asparagus. The establishment offers free WiFi and encourages customers to share their creations with the hashtag #CreateYourTasteHK.

 

water fountain

charging station